WhatsApp Business Platform rules, fees and what gets you removed (2026)
checked 2026-10-08
Short answer. WhatsApp Business Platform: Businesses may message only people who gave their number and opted in, and must honour opt-outs. Automation here is rated: careful, rules apply. Automatic replies for a business's own customers are allowed. What gets removed: General-purpose AI chatbot providers (from 15 Jan 2026).
How it works
Businesses may message only people who gave their number and opted in, and must honour opt-outs. Since 15 January 2026 providers of general-purpose AI chatbots are barred; AI that serves a business's own customers is still allowed.
Can you automate it?
Careful, rules apply. Automatic replies for a business's own customers are allowed.
Good habits
- Message only opted-in people
- Honour opt-out requests
What gets accounts or listings removed
- General-purpose AI chatbot providers (from 15 Jan 2026)
Sources
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