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What is a free Dub alternative for tracking link clicks?

checked 2026-10-08 2 entries from the Tools Atlas

Short answer. Shlink is the easier free choice: MIT licence, you run it yourself, and it counts visits per link. Dub's core is AGPL-3.0 with a separate commercial licence for its /ee folder, and running it yourself needs three outside services (Upstash, Tinybird and PlanetScale).

By Tori, last checked 2026-10-08. Each entry below was read against its own page or licence. The verdicts are written for someone who wants to use a tool in something they sell or publish; a skip is often about a licence or a heavy setup, not about quality.

At a glance

NameLicenceCostRules checkAtlas verdict
ShlinkMITFree software. Needs a free MaxMind GeoLite2 key and a public web address (or a tunnel).AllowedUse it
DubAGPL-3.0 core, with a separate commercial licence for the /ee folderFree software.AllowedSkip it

One by one

Shlink Use it

A short-link service you run yourself. Give every post its own link, so you can tell which post brought a visitor, on platforms that show you no statistics. MIT. It needs a free MaxMind GeoLite2 key and a public web address or tunnel. Check its documentation for tag filters and campaign fields before you build on it. Use plain redirects only: never show crawlers different content than people.

Licence. MIT. Cost. Free software. Needs a free MaxMind GeoLite2 key and a public web address (or a tunnel).

Dub Skip it

A link shortener and click tracker. The core is AGPL-3.0, the /ee folder has a separate commercial licence, and running it yourself needs Upstash, Tinybird and PlanetScale. The Atlas skips it and points to Shlink.

Licence. AGPL-3.0 core, with a separate commercial licence for the /ee folder. Cost. Free software.

Why one link per post

A post on a platform that gives you no numbers tells you nothing about what worked. A separate tracked link for each post, platform and audience turns “I posted” into “this many people clicked”, and your site stats then show what they did next.

Pair it with a stats tool such as Umami so you see both the click and the signup.

Questions

Is Dub free to run yourself?
The core is open (AGPL-3.0), but the /ee folder has a separate commercial licence, and running it yourself needs Upstash, Tinybird and PlanetScale.

Is Shlink free for commercial use?
Yes. It is MIT-licensed. You will need a free MaxMind GeoLite2 key and a public web address.

Can I use a link shortener to show crawlers different pages?
No. Use plain redirects that show people and crawlers the same thing.

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